I was at the arcade on Friday night. Long week, needed to decompress. You know how it works, pay a dollar or two, play a game, win some tickets.
At some point, I see this guy win 100 tickets just by spinning a wheel, not even throwing a ball or any task the other games required.
And he was extremely happy. Jumping, running to his girlfriend, showing her what he won.
She tried. Got 5 tickets. They laughed.
Two friends came over to try too. They won 20 and 25 tickets. Not great, not terrible.
I looked at my co-founder and said: "This business model is so strong. Look - one person got something he considered to good value for the money, and word of mouth just happened. Natural. Immediate. He didn't get paid to recommend it. He just did."
1 user brought 3 more users in 2 minutes.
Simply: the offer was too good to keep to yourself. And it also made him feel like a winner.
Same principle works for LinkedIn content
When you post something too good to be free, people save it. They share it with their team.
Not because you asked them to. Because they feel like they found something valuable and don't want to lose it.
This happened for us when we posted every cost and income from Brewbrand.ai first month. Every traffic source, every strategy, every result. People saved it. Shared it. Because it felt like winning 100 tickets when you expected 5.
I have an offer now, to be honest
I'm doing a live workshop on December 4th. I mean we're actually working. Together. On your LinkedIn content strategy.
You'll leave with:
Clear positioning
Content pillars that actually work
1 month of post ideas
A content strategy ready for 2025
No one leaves without these.
I need to do this work for myself anyway (planning for next year), so I'm doing it live and taking you along.
Does this sound too good to be free?
Then:
We work together on December 4th.
Your To-Do This Week:
1. Think about one piece of content you could create that's "too good to be free" - what would make someone save it immediately?
2. Review your last 5 posts - did any of them deliver disproportionate value? If not, what would that look like for your audience?
3. Plan one post following the spin-the-wheel principle: give away something you'd normally hold back. See what happens.
4. (Optional) Join me on December 4th if you want to get your 2025 content strategy sorted: https://luma.com/ohvg5eyd
I’ll be there for you…when your post only gets 12 likes ‘cause it happens to me tooooooo. (F.R.I.E.N.D.S.)
Maria
-from Brewbrand.